The question your colleagues will ask
Is LEGO® serious enough for our executive team?
It is the most serious thing in the room.
Senior teams are fluent in slides and strategy papers, and that fluency is part of the problem. It lets assumptions pass unexamined, and it lets the most confident voice set the direction.
Building removes that cover. Every person puts their own thinking on the table, in a form others can see and question. Disagreement becomes something the team can point at, not someone it has to confront. And for the first time, the whole system sits in front of the whole team at once.
The method was never designed as play. LEGO® Serious Play® was developed in the 1990s by Johan Roos and Bart Victor, then professors at IMD in Switzerland, to help managers describe, create and challenge their views of their business. Professor Victor wrote the foreword to our book, The Systems Synergy.